EMGT E542 - Measuring User Experience
- Credit Hours: 4R-0L-4C
- Term Available: -
- Graduate Studies Eligible: Yes
- Prerequisites: JR, SR, or GR Standing
- Corequisites: None
This course discusses users’ goals and needs interacting with products or systems (e.g. web and mobile applications) and introduces customer/user experience research methods. The course provides methods to quantify the user experience. It includes the basics of design of experiments, collecting, analyzing, and presenting usability metrics, including performance, issue-based, self-reported, behavioral, physiological, and emotional metrics. Topics include case studies discussing how organizations have successfully used usability metrics and how user experience research helps practitioners make business cases to stakeholders.